Marketing and Communications Market Director and Chair of the Virginia Hospital & Healthcare Associations' (VHHA) Virginia Hospital Communication Officers Committee Sarah Bailey 

Sarah Bailey, Market Director of Marketing and Communications for the Lifepoint Health facilities of Clinch Valley Health, Twin County Regional Healthcare, and Wythe County Community Hospital, serves as Chair of the Virginia Hospital & Healthcare Association’s (VHHA) Virginia Hospital Communication Officers Committee.

As a strategic marketing and communications leader with more than 15 years of experience in the field, Bailey considers herself a professional storyteller. Although she does not directly care for patients by drawing blood or administering medication, she captures and shares inspiring patient success stories across multimedia outlets and social media platforms. Her mission is to enrich the community by sharing important messages and stories of high-quality healthcare available in Southwest Virginia.

Bailey leads initiatives around effective community outreach opportunities, identifying patient access barriers to receiving local healthcare and developing internal and external communications that resonate with the community. Her goal is to align marketing and communications tactics to advance the organization’s mission of making communities healthier.

VHHA is a statewide non-profit trade association that represents hospitals and health systems across the Commonwealth of Virginia and advocates for their interests with elected officials in Richmond and Washington. D.C. The Communication Officers Committee is a forum that brings together hospital and health system communications and marketing staff and public information officers for meaningful discussion, collaboration, and sharing of effective best practices and strategies for hospital and health care storytelling and content creation, media and external relations, public messaging and perception management, business marketing and advertising, and crisis communications.

Bailey lives and works in beautiful Southwest Virginia with her husband Shawn, and together they share two energetic children and two Yorkshire Terriers. In her spare time, she loves to explore new places and make new memories with her family.